How we work Feedback and refinement

Every decision
improves the next.

Accepted opportunities, rejected prospects, and the reasons behind them are kept in a shared record. That record is how the engagement improves.

Recorded: After every held call
Visible to: Both teams
Used for: The next round of work

01 / What we record

A simple record,
kept current.

Conversations held

Every call that took place, with the prospect and the date.

The decision

Whether your team approved the prospect as worth pursuing.

The reason

For a rejection, the buy-box condition that was not met.

What we learned

Anything the conversation revealed about the market, the message, or the criteria.

02 / What we do with it

Fix the cause
before adding volume.

A single rejection tells us little. A repeated one points to a cause: the wrong accounts, the wrong people, a message that attracts the wrong interest, or criteria that need to be clarified.

We address the cause before increasing activity. If the buy box itself needs to change, we agree that change with you first.

03 / Progress you can see

Reported against
the agreed count.

Progress is reported in the terms of the engagement: conversations held, opportunities approved, and the count remaining, along with what changed and why.

Your team keeps ownership of every approved opportunity and the commercial relationship that follows.