Aerial view of warehouses on an industrial estate

How we work The market check

Is there enough
market to work with?

Before we propose a number, we check that your market holds enough suitable buyers for qualified opportunities to surface, and that your team can take the conversations.

When: During diligence, before the scope
What it tests: Your market and your capacity
Possible answers: Yes, adjust, or not now

01 / What we check

Four questions
before any number.

How many accounts fit

The organisations that meet your buy box, within the area and size you can serve.

Whether their people can be reached

The decision-makers inside those accounts, and whether they can realistically be approached.

How many conversations it takes

Not every held call becomes an approved opportunity, so we plan for the conversations needed, not only the count.

Whether your team has room

Enough capacity to take the calls, decide promptly, and follow up on the opportunities you approve.

02 / What it tells you

Yes, adjust,
or not now.

If the market and your capacity support the number you need, the scope is built on that evidence. If they support a smaller count, a longer window, or a wider market, we will propose that instead.

If neither works, we will say so before you commit, and explain why. See when we are not the right fit.

03 / Why it comes first

A promise needs
a market behind it.

A number agreed without this check is a guess. The market check is what makes the count in your scope something both sides can believe.

It also protects your market. In a small market, knowing how many accounts exist is how we avoid using up the ones that matter most. See focused, high-value markets.