Glass office towers seen from street level

Services Account & buyer research

The right accounts.
The right people.

Specialist buyers are rarely in a ready-made list. We research suitable accounts and the people within them, guided by your service boundaries, commercial priorities, and market knowledge.

Stage: 02 of 04
For: Businesses with hard-to-reach buyers
You receive: A focused, approved target market

01 / Account first

Companies first.
Contacts second.

We start by identifying the organisations that genuinely fit: the right situation, size, location, and need, within the limits of what you can serve. Only then do we look for the people inside them.

Your knowledge shapes the criteria. You know which clients have been worth winning and which were not, and that experience is more useful than any generic industry list.

02 / How we research

From a market
to a reason to talk.

Fit from your buy box

Accounts are selected against the same criteria your team will use to judge each opportunity.

Account mapping

We build a view of the suitable accounts in your market and how they differ from one another.

Decision-makers

We identify who decides, who influences, and who is affected by the problem you solve.

A reason to approach

For each audience, we note what is relevant now: priorities, changes, and the questions they are likely to have.

03 / Market size shapes the approach

Small markets need precision.
Larger ones need priorities.

In a market of a few hundred suitable accounts, every account matters. We research account by account and pace coverage so the market is not used up by careless outreach.

In a larger market, broader messaging can be combined with deeper research into the accounts that deserve most attention. We agree the balance with you, based on how many accounts you can reach and what each new client is worth.